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What the published numbers say

Short notes for airline commercial teams. Each one states its sources and says where a figure is our own arithmetic.

Revenue management

Fares with fewer restrictions need a forecast that expects travellers to buy the cheapest open fare

Revenue management

Machine learning can improve the forecast, but only the fares you file can be sold

Pricing

Three fare brands in every booking class give one flight three times the prices

Distribution

A EUR 500 ticket costs about EUR 21 to sell directly and EUR 41 through a GDS and travel agency

Measurement

Seven questions to ask before you believe a revenue uplift figure