We are airline consultants in Cape Town, part of Helm Growth Advisors
We help airlines of any size earn more from the flights they already fly. Our people have run pricing and revenue management at a large network airline.
We work for airlines of any size, from Cape Town and on site
- OwnershipSignal Hill Airline Consulting is part of Helm Growth Advisors, which works with governments and public bodies in Africa and the Middle East on air service development, investment promotion and tourism.
- ExperienceOur people have run pricing and revenue management at a large network airline. Joris Hiebendaal leads that work at Signal Hill.
- ClientsAirlines of any size, from a single route to a global network.
- Where we workFrom Cape Town, and on site at your airline when the work needs it.
- How we state resultsAny figure on this site is either sourced, or labelled as illustrative. We will not name a client without its permission.
Tim Harris, James Milne and Joris Hiebendaal lead Signal Hill

Tim Harris
Chief Executive Officer
Tim is an economic development expert with two decades of experience in policy, governance and economic competitiveness. Tim is also Chief Executive Officer of Helm Growth Advisors.

James Milne
Chief Operating Officer
James has more than 15 years of experience in economic development, specialising in investment promotion, sector development and aviation. At Helm Growth Advisors, James leads the investment practice.

Joris Hiebendaal
Chief Technology Officer
Joris has six years of experience in airline pricing and revenue management. At Signal Hill, Joris leads the pricing and revenue management work and builds the data, models and tools behind each review.
Supporting team

Danyaal Samuels
Partner, Aviation Practice Lead
Danyaal is a route development expert with more than eight years of experience in air service development and investment promotion.

Deerah Pillay-Lungoomiah
Director
Deerah is a public affairs specialist and attorney with more than a decade of experience across Africa and the Middle East, working on advocacy in regulated sectors.

Wilanda Swartz
Office Manager
Wilanda has more than a decade of experience supporting executives and senior management.

Kaylynn Abrahams
Data Analyst and Market Researcher
Kaylynn manages economic datasets and develops market research in Southern Africa.
We are named after the hill that signalled to ships
Signal Hill rises 350 metres above Cape Town, next to Lion’s Head and Table Mountain. Flags flown from it gave visiting ships weather warnings and anchoring instructions, and the Noon Gun has fired from it since 1902.
An airline’s pricing should work the same way: the right price, open at the right moment, in every channel. Our logo is two flags from the International Code of Signals, S and H.
Sources: Signal Hill and Noon Gun, Wikipedia.

Our office is on Shortmarket Street in the centre of Cape Town
Write to us first, so the right person is there when you visit.
Cape Town
61 Shortmarket Street
Cape Town 8000
South Africa
Between Loop Street and Bree Street, about 200 metres from Greenmarket Square
This site counts visits without cookies
- What it recordsThe page you open, the site that sent you, how far you scroll, which sections you see, how long the page is open, clicks on contact links and changes you make in the pricing simulator. It also records your country, your type of device, your browser and your language.
- What it does notOur pages set no cookies and store nothing on your device. The map in the contact block is Google Maps, and Google may set its own cookies when it loads. It does not store your IP address: to tell visits apart, it combines the address with your browser type and a random value that changes every day, and keeps only the scrambled result.
- Where it goesTo a database on our own Cloudflare account. We use it only to improve this site, share it with no one, and delete it after 13 months.
- Your questionsWrite to tim@helmgrowth.com.
Film and data credits
The opening shot of Cape Town and the picture on this page come from a helicopter clip by Sutha Hasan on Pexels, steadied and slowed down for this site.
Airline names and logos in the stock footage were cropped or removed, and flight numbers on departure boards are blurred. No airline shown has any connection with us.
- Footage under the Pexels License: clips 27758971, 10884429, 13597228, 9512138, 9512141, 9512146, 4684134, 4684101, 10801914, 5365782, 4684084, 5237589, 3701057.
- Footage under the Pixabay Content License: clips 47331, 176930, 142647, 30870, 5628.
- The map in the contact block is Google Maps.
- Team photographs from Helm Growth Advisors.
- Typefaces: General Sans by Indian Type Foundry, and B612 by Intactile Design for Airbus.
- The pricing simulator and the tools run in your browser. Only the visit counts described above are sent back.