Maximize your network’s revenue
We help airlines earn more from the flights they already fly, with the pricing and revenue management methods of large network airlines, on the reservation system and GDS connections you already pay for.
We find out how many more prices your reservation system and GDS connections can sell, set them up with your team, and measure the result against flights that did not change.
Four changes most airlines can make on the systems they already have
Each one works through the reservation system, the fares you file through ATPCO and the GDSs you use today. A review shows which of them your systems support and what each is worth on your routes.
Release the booking classes nobody uses, space the price points so every step is the same percentage, and add dual inventory where a fare needs a second class to be open. Every channel, including GDS travel agents, can sell a filed price point.
Where it is set
- Fares filed through ATPCO
- Booking classes in your reservation system
- Price points in detail
Basic, Standard and Flex can share a class and its seats, told apart by the fare basis, so brands triple the prices without using up classes. Filed brands and optional services also let travel agents sell bags, seats and changes.
Where it is set
- Fare brands and optional services filed through ATPCO
- Branded fare display in each GDS
- Fare brands in detail
Dynamic pricing moves the open price point as bookings come in, instead of following a calendar set months ahead. On your website, app and NDC connections an offer engine can also price between the filed steps; GDS travel agents keep seeing the filed fares.
Where it is set
- Your revenue management system and inventory controls
- Your offer engine, for the website, app and NDC
- Dynamic pricing in detail
A connecting passenger takes a seat on two flights. Married segments and origin and destination control let the reservation system accept a connection only when it earns more than both seats could earn from other passengers, and set availability by point of sale.
Where it is set
- Your reservation system, by journey and point of sale
- Live availability requests from the GDSs
- Journey control in detail
Revenue a flight, average of many simulated flights at medium demand. The flight, the travellers and their prices are invented, so it compares the setups and does not predict what your airline would earn. The model has one flight, so it does not show journey control. Price the flight yourself
Three decisions set a flight’s revenue: the schedule, the fares and the inventory
Network planning files the schedule, pricing files the fares and revenue management steers the inventory every day. Distribution carries all three to the customer.
- 1
Schedule
Choose routes, frequencies, timings and aircraft for each season, and file the schedule with your reservation system and the industry.
- 2
Fares
File price points with conditions for each kind of traveller: early or late booking, short or long stays, fixed or flexible plans.
- 3
Inventory
Decide every day which price points stay open on each flight and journey, from bookings and a forecast.
Distribution
All three reach the customer through distribution: travel agents through the GDSs, NDC connections, your website and app, and partner airlines.
Every engagement has four steps, and you can stop after any of them
- Step 12 to 3 weeks
Review
We read two years of your bookings, fares and system settings, and show where revenue is lost and how much.
- Step 28 to 12 weeks
Set up
We build the new fares, brands and inventory controls with your team, and test them on a few routes against flights that did not change.
- Step 34 weeks
Hand over
Your team runs the new set-up, with written procedures and training from us.
- Step 4Every month
Run it for you
If you prefer, we run pricing and revenue management for you and report the results every month.
We work on pricing, revenue management and network planning
- PricingPrice points with conditions for each kind of traveller, fare brands and extras, dynamic pricing and NDC.
- Revenue managementForecasts, inventory control and overbooking, set up with your team or run by us.
- Network planningRoutes and frequencies, schedule and connections, route profitability, and fleet by season.
Joris Hiebendaal leads our pricing and revenue management work
Our people have run pricing and revenue management at a large network airline. Signal Hill is part of Helm Growth Advisors in Cape Town, which works with governments and public bodies in Africa and the Middle East on air service development, investment promotion and tourism.
Tim Harris
Chief Executive Officer
James Milne
Chief Operating Officer
Joris Hiebendaal
Chief Technology Officer
We work from Cape Town, and on site at your airline when the work needs it
- Write to ustim@helmgrowth.com. Tell us which routes you fly, which reservation system you use and what you would like to change.
- Office61 Shortmarket Street, Cape Town 8000, South Africa. Map and directions
- First stepA review of two to three weeks, under a confidentiality agreement signed before you share any data.